Top 10 Ecommerce platforms in Nigeria to start selling in 2025

Are you a business owner interested in marketing your products and making sales through ecommerce platforms?, and you do not know which platforms offer the best business growth opportunities and sales?, then worry no more, as this article gives you details on the various populous online shopping ecommerce platforms available for you to register your business, advertise your products/services, and make more sales.

The e-commerce market in Nigeria made 15 billion US dollars in 2023, and the amount is expected to reach 33 billion dollars by 2026. Top ecommerce platforms in Nigeria for selling products online include:

1. Jumia
2. Jiji
3. Konga
4. Shopify
5. Amazon
6. Whatsapp Business
7. Meta Business Suite
8. Printivo
9. Wix
10. Vconnect

1. Jumia: Jumia is the No. 1 shopping platform available for Nigerians to sell products on in 2025. They sell a variety of products, some of which include phones and tablets, health and beauty products, foodstuffs, automobiles, accessories, electronics, clothing, etc. It is a huge platform with up to 50,000 international and national brands, supplying thirteen (13) African countries and monthly visitors of over 15 million. Jumia was first launched in Nigeria by the African Internet Group (AIG) in 2012; since then, the platform has grown and received multiple awards, including the Beacon of ICT award for the E-commerce website of the year. The platform ranked amongst MIT’s 50 smartest companies globally in 2016 and 2017.

Becoming a seller on Jumia requires four (4) easy steps:

1. Fill out the registration form.
2. Complete the new seller training.
3. Activate your seller center account.
4. Upload your products and start selling.

2. Jiji: This is an advertising e-commerce platform with about 10 million monthly visits and two million active adverts of various products ranging from landed properties and automobiles to mobile phones. It is a platform that promotes almost anything for sale, both used and new items; Jiji is mainly aimed at connecting sellers to buyers across the nation. Jiji was launched in Lagos, Nigeria, in 2014.

To start  selling on Jiji, all you need to do is:

1. Create an account on the Jiji platform using your phone number, email, Google account, or Facebook.
2. Upload the best quality pictures of the item you want to sell into the most appropriate category with a clear title and full description.
3. Enter a price, select the features, and send the advert for review.
4. If the advert meets the standards, it will be uploaded on Jiji within hours, and information will be sent to notify you of the upload.
5. Interested buyers will contact you via messaging.

3. Konga: Konga is amongst the leading e-commerce companies in Nigeria, launched in 2012 with an average of 3.7 million monthly visitors. Products sold on this platform include phones, computers, clothing, home and kitchen appliances, books, healthcare, personal care, and others.

Selling products on Konga requires the seller to pay commission fees of 3% after each successful sale. However, the seller is assured 24/7 support, more earnings, easy communication with buyers, control over the price/return policy, and safety of transactions. To start selling on Konga, you have to:

1. Register using your email address.
2. Download the orientation guide and tick the consent box.
3. Upload ID, passport, and account details.
4. Register on Kongapay.
5. Choose a subscription plan.
6. Upload products and prices.
7. Start selling.

4. Shopify: Shopify is a commerce platform that not only allows you to sell your products or services on the app, but you could also build a business website, create your online store, and sell on popular marketplaces like Amazon and Etsy and on social media. A variety of products and services can be sold using the mentioned channels; they include physical products, digital products, memberships, subscriptions, consulting services, ebooks, etc. Shopify isn’t free, although a 3-day free trial is available for new users, then $1 per month for three months post-trial period. After which you choose a subscription. Various pricing plans are available depending on the business’s needs.

5. Amazon: This is a large multinational e-commerce company with a revenue of about $547,785. Amazon provides retail services of a variety of products, which include clothing, body care, electronics, books, accessories, and home appliances. Sellers on Amazon pay $0.99 for each item sold.

To start selling on Amazon,, you need to:

1. Choose a selling plan.
2. Create an Amazon seller account.
3. Enrolll your business in the Amazon Brand Registry.
4. Choose a fulfillment option..
5. List your product.
6. Start selling

6. WhatsApp Business: This is a free application for growing business owners with over 1.5 billion users built with features that make interacting with customers easier. The application contains tools that automate, sort, and reply to messages.

To advertise and start selling on WhatsApp Business, you need to:

1. Download the WhatsApp Business app from the app store.
2. Verify your business phone number.
3. Input your business name.
4. Build your profile/catalogue.
5. Start selling.

7. Meta Business Suite: There are a lot of businesses thriving on customers available on social media platforms like Facebook and Instagram. All you need to do is set up business pages on these platforms, create a good advert,, and post. Interested buyers will contact you via your DM. Meta Business Suite is a platform where business owners can manage all marketing and advertising activities on Facebook and Instagram. The application has tools that help communicate with customers easier, monitor adverts, provide insights, and manage payments.

To use Meta Business Suite,, all you have to do is

1. Create a Facebook business page..
2. Download Meta Business Suite from the App Store.
3. Connect your Facebook and Instagram pages to the application.

8. Printivo.com: Nigeria’s top online print shop for all printing services. Printivo is a platform for all customizable and non-customizable print products, such as business cards, flyers, banners, mugs, postcards, stickers, etc. You can open an online print store on Printivo and sell your creative designs and services. As a store owner, you earn 15% of each successful order value. Creating an online print store is free and involves the following steps:

1. Register on Printivo using your email address and create your store.
2. Create your designs.
3. Upload your designs for sale.

9. Wix: This platform offers business owners and creatives a medium to build an e-commerce website, sell on marketplaces like Etsy, Amazon, eBay, and social media, and also connect customers for in-person sales. Wix is a website builder with 250+ million users and 85k+ sites created per day.

Various products can be sold using the Wix platform; some include physical products, digital products, subscriptions, and print designs. To create a store or sell on Wix,, all you have to do is:

1. Create an account on Wix.
2. Choose a template and edit it to your taste.
3. Choose an e-commerce plan.
4. Upload your products.
5. Add preferred payment method.
6. Complete SEO requirements.
7. Publish and start selling.

10. Vconnect: Vconnect is an online IT company that provides local businesses, enterprises, and SMEs access to an online marketplace and audience. Vconnect listings can be used to locate physical stores and services depending on your location. Services or stores you can locate on Vconnect include places, events, jobs, real estate properties, and cars. To create a listing of your business on Vconnect, all you need to do is register on Vconnect, choose the category of product you want to list, and upload the product/service details and store location.

These are the top ecommerce platforms a Nigerian business owner can use to advertise products/services, increase sales, and create an online business presence. Other popular platforms like AliExpress, Shein, Temu, and so on only allow sellers from specific countries to register, and Nigeria is excluded. As a business owner in 2025, even without a physical store, you can have an online presence, advertise, reach more audiences, and grow through the above-mentioned ecommerce platforms.