Instagram has announced that it has extended time limits on live streams to 4 hours. The company announced three updates that will make live streaming experience on the app easy with additional support of archiving live streams.
According to a blog post by business insider, Live-streaming on Instagram has seen a 70% increase in use in the US during the coronavirus quarantine in March. Social distancing led many content creators to find alternative ways to interact and communicate with their users online. Instagram live became a virtual house for people to party, celebrities hosted live shows, DJ hosted live party, artists played their music, fitness trainer hosted virtual fitness classes, live classes to train workers, and more
Instagram live stream length for all users globally which was 1 hour limited the use of the feature. Most live streams covered virtual events like fitness, yoga, training, meet up, classes among others. And required more time to showcase their content. Creators using Instagram live wanted to extend their sessions beyond the one hour time limit without any interruption.
The new live time limit is available to all users worldwide from today with the condition that their account have no history of IP or policy violations.
Instagram also announced another feature to be available later. Creators can archive their live streams for up to 30 days before they delete. Before now the only way to save live streams was to publish it on IGTV immediately after the live. Creators can always save their live videos and share to other platforms.
Finally, Instagram is adding a “Live Now” section in the IGTV app and on explore where users will find more content to watch live at that moment.
Instagram continues to update its live feature to compete with other live streaming apps and offer a better live video experience for its users.
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