Twitter rolls out a new disappearing tweet feature, called “Fleets,” for all users starting today. The new feature allows users to share a tweet, record a video or post a photo that disappears in 24 hours. Fleets are for sharing momentary thoughts and they help start conversations and only stick around for 24 hours.
That thing you didn’t Tweet but wanted to but didn’t but got so close but then were like nah.— Twitter (@Twitter) November 17, 2020
We have a place for that now—Fleets!
Rolling out to everyone starting today. pic.twitter.com/auQAHXZMfH
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According to a blog post by Twitter, the social media giant said its purpose is to serve the public conversation. Twitter is a place where you go to see what’s happening and talk about it. But some users feel tweeting is uncomfortable because it feels so public, so permanent, and like there’s so much pressure to rack up retweet and likes. This is the reason why most users, have so many tweets left in drafts. To help people feel more comfortable, we’ve been working on a lower pressure way for people to talk about what’s happening. Today, we’re launching Fleets so everyone can easily join the conversation in a new way with their fleeting thoughts.
We’ve learned that some people feel more comfortable joining conversations on Twitter with this ephemeral format, so what they’re saying lives just for a moment in time.
“Through our tests in Brazil, Italy, India, and South Korea, we learned Fleets helped people feel more comfortable joining the conversation. Wesaw people with Fleets talk more on Twitter,” explain design director Joshua Harris and product manager Sam Haveson in a blog post. “Those new to Twitter found Fleets to be an easier way to share what’s on their mind. Because they disappear from view after a day, Fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings.”
Twitter also stated that users can fleet text, reactions to tweets, photos or videos and customize their Fleets with various background and text options. To share a tweet in a fleet tap the “Share” icon at the bottom of the tweet and then tap, “Share in Fleet.” Then, add what you think about it with some text or emojis. Soon, stickers and live broadcasting will be available in Fleets.
Your followers can see your Fleets at the top of their home timeline. Anyone who can see your full profile can see your Fleets there too. If you have open Direct Messages, anyone can reply to your Fleets. If you want to reply to a Fleet, tap on it to send a Direct Message or emoji to the author, and continue the conversation in your Direct Messages.
In conclusion, Twitter plans to update ‘Fleets’ with new features over time, based on the feedback after testing the feature starting from today.
In the coming days, users globally will have Fleets on Twitter for iOS and Android.
To learn more about how fleets work then click here.
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