MTN Nigeria launches a new unified customer engagement platform, EnGauge

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Ndaman Joshua Olayinka
Tech Zealot and Passionate about writing everything concerning it. I support Arsenal.

MTN Nigeria has launched a robust customer engagement platform , EnGauge, designed to enable small-to-medium enterprise business owners to seamlessly administer transactions with customers, potentially increasing their productivity significantly.

The new unified customer engagement platform, EnGauge was developed in partnership with Ajua™, a leading African start-up. MTN EnGauge is an agile application that offers innovative customer management solutions, including digital payments using a unique USSD code, CRM tools, customer feedback channels, debt management and tracking, business, and product promotions through mobile and social media channels.

With a monthly subscription of N500 and a yearly subscription of N5,500 on only MTN network for now or by downloading on the Google Play store you can access MTN EnGauge. Following installation and registration, businesses are automatically provided with a unique USSD code that allows their customers to interact, transact and communicate with them in real-time.

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Lynda Saint-Nwafor, Chief Enterprise Business Officer, MTN Nigeria, said With MTN Engauge, entrepreneurs can securely receive payment, track transactions with each of their customers, and glean valuable insights to serve them better based on their preferences and buying behavior.

“MTN EnGauge is the ideal platform for business owners and entrepreneurs to thrive in the ‘new normal.’ Entrepreneurs have had to re-organize their core business models through backward and forward integration to maintain relevance. The EnGauge mobile application helps make this possible and seamless,”

To showcase MTN EnGuage, the telecommunications company held a live demonstration session via Zoom, where business owners were presented with the benefits of adopting the solution.

Kenfield Griffith, the Founder and CEO of Ajua said “The fundamental engine of business growth is customers. By design, MTN EnGauge solves most of the challenges SMEs experience, from digitally engaging their customers to cash management,”

He added “With MTN as a partner and their reach across the continent, we believe MTN EnGauge will have a positive and impactful trajectory, driving transformational business growth for SMEs,”

MTN EnGauge was launched to the Y’ello 200 in February, beneficiaries of MTN’s Revv Programme, thus fulfilling the telco giant’s promise that the SMEs will be first to enjoy solutions from her stable.

Related article: MTN Nigeria partners with Gameloft on exciting new platform

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