Mastercard Foundation partners Jobberman to provide 3 Million Nigerians with employment by 2025

The largest recruitment Platform in sub-Saharan Africa, Jobberman has partnered with Mastercard Foundation to provide 3 Million Nigerians with employment by 2025. The partnership aims to see 5 million young people, at least 50% young women trained. 3 million people linked to dignified employment opportunities across multiple sectors including agriculture, digital and the creative sectors within five years. By the end of 2020, Jobberman and Mastercard Foundation plans to train 200,000 job seekers and provide 120,000 with employment. The partnership will impact young people living in the North, of which 70 percent will be young women.

Youth Employment in Africa

Africa is the youngest and fastest-growing continent in the world. By 2030, the number of young people in the African labour force will increase to 375 million. According to the International Monetary Fund, population growth on the continent means that by 2035, there will be more young Africans entering the workforce each year than in the rest of the world combined. With the right skills, young people will contribute to Africa’s global competitiveness and improve their lives and those of their communities.

The most recent data from the National Bureau of Statistics puts the combined unemployment and underemployment rates in Nigeria at 43.3 percent – a figure that will almost certainly be exacerbated by the impact of COVID-19. More than 60 percent of young women are unemployed and more than one in four (25.9 percent) of women in the labour force are underemployed. According to the World Bank, there is also increasing inequality in Nigeria between the North and the South.

Jobberman skills training

In partnership with the Mastercard Foundation, Jobberman aims to provide Nigerian job seekers with the skills they will need to enhance their chances of securing work in an overcrowded job market, as well as place them in dignified work. Training will be focused on soft skills such as emotional intelligence, business etiquette and time management, and will be delivered online and offline for people with limited access to the internet. The partnership will involve community leaders as well as other key decision-makers, and trained candidates will be placed via Jobberman’s employer partnerships.

In Nigeria, the Mastercard Foundation’s Young Africa Works strategy aims to enable 10 million young Nigerians, especially young women to access dignified and fulfilling work by 2030. Since the launch of the soft-skills training program, 16,000 youngsters have successfully been placed in dignified work between April and June, which is a 78% increase from the 9,000 placed during the same period in 2019.

According to Hilda Kragha, CEO of Jobberman Nigeria, “We are delighted to be working with the Mastercard Foundation and community leaders to address the issue of unemployment in Nigeria and to play our part in providing young Nigerians with access to dignified roles, which offer a clear path to self-sustenance. Nigeria is full of talented and hardworking young people. However, the current structure of the jobs market, means many are unable to make the most of their skills and talents.  This is why it is important to join forces with key stakeholders to equip young people with the skills they need and to link them effectively to  dignified work opportunities.”

In recent times, we are seeing Nigerian young women and men hungry for more and are constantly in search of ways to improve themselves. Thanks to Mastercard Foundation, we are now able to engage more young people across Nigeria with a specific focus on Lagos, Kano, and Kaduna.”

Young Africa Works

Young Africa Works will be implemented in Lagos, Kano, and Kaduna. As a partner in this initiative, Jobberman Nigeria will establish a baseline of the state of employability of young Nigerians by conducting a skills gap analysis of the labour market in Agriculture, Digital, and the Creative Industries sectors, cultivating employability skills through training centers, online classes/webinars, career fairs, and events. It will then place job seekers in various roles across the Agriculture, Digital, and Creative Industries among others.

Jobberman already has a number of ; however, it is also looking to engage with more employers interested in hiring talent this 10-year plan to increase work productivity and alleviate the strains of unemployment in Nigeria.

Chidinma Lawanson, Country Head, Nigeria at the Mastercard Foundation said, “Skills training is essential as advancements in technology and the changing nature of work means employers are increasingly looking for workers who have the technical and soft skills that machines are unlikely to fill, such as creativity and collaboration. We look forward to working with Jobberman to equip young people, especially young women in the North, with the skills they need to excel and connecting them with opportunities that will transform their lives and their communities.

To sign up for the soft skills training program, visit: Employers can also partner with Jobberman to hire trained participants at discounted rates by sending an email to .

About Mastercard Foundation

It works with visionary organizations to enable young people in Africa and in Indigenous communities in Canada to access work. For more information on the Foundation, please visit:

About Jobberman

Founded in 2009, a member of Ringier One Africa Media, Jobberman is the most advanced locally-owned recruitment platform in Nigeria. For more information about the online placement platform visit:

About Young Africa Works

Young Africa Works is the Mastercard Foundation’s strategy to enable 30 million young people dignified work. It focuses particularly on young women across Africa. The first phase of countries identified by the Mastercard Foundation are Rwanda, Kenya, Ghana, Senegal, Ethiopia, Uganda, and Nigeria.

Also Read: Nigerian edtech startup, Teens Can Blog, to mentor young people in tech skills

Source: Mastercard Foundation

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