Life Lager Beer decorated the Niger bridge with beautiful lighting welcoming commuters back on the busy and popular bridge.
The lighting project unveiled on Saturday August 1st 2020 is a new initiative from Life Lager Beer following the launch of ‘Nduka’ campaign and a new product. The Nduka’ campaign was launched by the brand to encourage consumers to stay strong and keep hope alive even as they stay safe at home during the Coronavirus pandemic in Nigeria.
The theme of the campaign translates to “Life is Greater”. The theme is the brand message to its consumers to choose life even in these uncertain times creatively.
The new theme song features two of Nigeria and South East’s biggest musicians Flavour and Phyno, who are also ambassadors of the brand. The theme song spreads the brand message of hope to everyone and to more of their consumers in the region.
Uche Unigwe, Sales Director for Nigerian Breweries Plc said “This project couldn’t have come at a better time and hopefully the message resonates with the brand’s consumers and inspires them to keep living right.”
The popular Niger Bridge represents an important historical site to the people of southeast Nigeria. It is also an important symbol for the Life Lager brand to communicate with consumers especially southeastern consumers.
“Enjoy Life Responsibly” is boldly shown on its new lighting project. The brand wants to communicate with its customers by branding the bridge with faces of their ambassadors to remind them of what they stand for.
Commuters and passerby moving in and out of the South-Eastern part of Nigeria have shown appreciation and excitement to the lighting initiative on the iconic bridge by the brand as it makes them happy while traveling.
About Life Lager Beer
Life Lager Beer, one of the biggest beer brands in Nigeria was first produced in 1981 in Onitsha, Anambra State as a regional Eastern beer. It is made from the choicest grains, hops and the purest waters, with the core brand belief that “Life is better when shared and when life is shared, there is progress”. The brand is popular for its taste and strong southeastern roots.