Itel launches S16 series smartphone, smart TVs, earbuds & smart bands in Nigeria

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Ndaman Joshua Olayinka
Tech Zealot and Passionate about writing everything concerning it. I support Arsenal.

Itel, a mobile phone brand providing budget friendly mobile devices has launched its latest selfie series smartphone, itel s16 series with the slogan ‘Enjoy Better Life’. The grand virtual launch event took place in Lagos and was hosted by Nigerian actress, Mrs Annie Idibia.

The company also unveiled other electronic products including Itel TV, wearable devices such as smart bands, power bank. AWS earbuds and extension cord.

Speaking at the virtual launch, Oke Umhurhohwo, Itel marketing manager, explained the company’s commitment to providing classy yet budget-friendly devices to its customers in Africa.

“For the past 12 years, the itel brand has positioned itself as a brand of the people. Our goal has always been to provide smart, reliable and budget-friendly mobile technology solutions,” he stated.

Announcing a change in the brand philosophy, Mr Umhurhohwo said, “our brand philosophy; join, enjoy is the bloodline and the reason why we have come so far with you.” He further noted that itel has listened to the yearning of its customer base and it is introducing a revamped brand with the tag line “Enjoy Better Life.”

“The Enjoy Better Life slogan expresses our commitment to listening to consumers and meeting their most pressing needs with value-driven offerings. Enjoy Better Life is an open invitation to everyone for an amazing user experience with the new category of products.

Features of the S16 series

Mr Tope Falana, the brand’s retail manager, introducing the S16 series, stated that the S16 line of itel smartphones come in three variations, namely the Itel S16, the itel S16 Pro (3G) and the Itel S16 Pro (4G).


The S16 series are created with its enhanced and user-friendly AI Selfie 2.0. These smartphones are designed to make it more convenient to take better photos. Some features of the camera:

Itel launches S16 series smartphone, smart TVs, earbuds & smart bands in nigeria
  • AI Face Beauty 3.0 which is able to identify user’s facial details, skin tone and lighting environment to add beauty effects tailored to user’s individual facial details
  • AI Portrait HDR enriches the lighting and color in the selfie
  • Smile Selfie Feature automatically capture a selfie when it senses user’s smiley face
  • AI Dirty Lens Detection has a camera sensor able to detect and the reminder will pop-up when the lens is dirty, ensure to provide user a clearer selfie experience
  • The 8MP AI triple rear camera of S16 series packed with the 2MP Marco camera plus the depth sensing camera helps users capture moments with clear and vivid photos anytime, anywhere.
  • The rear camera also comes with different features like fast short video shooting, etc. to further enhance the shooting experience of itel S16 series users.


The itel S16 series is powered by a 4000mAh battery with an AI Power Master upgrade to help freeze idle apps and reduces excess caching automatically for low power consumption. This means the battery life of the device is enhanced and it keeps the light on always.

Elegant body design

itel S16 Pro adopts the 6.6” dot-notch fullscreen display and 6.5” waterdrop fullscreen display for S16. The large display allows users to see more, enjoy a bigger vision when watching videos or playing games. The S16 smartphone series come with 8.3mm body design, 2.5D glass covering and a 6.6 dot notch full-screen display. The back cover comes with radial feature which gives it a beautiful look and refreshing touch.


It is powered by a 1GB RAM and 16GB internal memory, while the 3G and 4G variations of the S16 Pro both come with a 2GB RAM and a 32GB internal storage AI.

Operating system

It is powered by the AndroidTM 10 (Go edition) operating system, which is optimized to deliver a smooth and fast experience. It solves the problem of storage, performance, data management, and prolongs battery life.

Gallery Go App on itel S16 Series

Itel was the first global mobile phone brand to partner with Google on the Gallery Go project last year July.

Itel S16, which features the Gallery Go app, will present a number of benefits to consumers, including:

  • A light and fast gallery optimized for Android Go smartphone
  • Smarter storage to easily find, manage and store photos on the device
  • Easier editing to make user’s pictures look their best with auto-enhance

Itel TV

Itel launches  TVs, in nigeria

The virtual launch continued with the introduction of other Itel electronics products. The Itel TV brands was announced and three different products will be available by December, this year, while also stating that the itel Android television will be available next year. Other products launched at the event include itel branded power bank, wireless stereo earphones, memory cards and an extension cord.

Itel TV S321 and S431 is produced with the user-friendly i-cast feature, which allows users to enjoy a bigger viewing experience by projecting the smartphone screen (S16 Pro only) to the TV without wi-fi router or cables. Both devices come with A+ grade panel and DVB-T2/S2 decoder. This is a digital satellite transmission technology, offering more channels for user’s TV transmissions. The other TV launched is the itel D243 TV. All TVs will have built-in free stabilizers to keep the TV from damage which might be caused by voltage instability.

Itel true wireless earbuds

itel true wireless ear buds ITW-60 comes with a Bluetooth V5.0 and pop-up pairing function. This ear buds offers 18 hours play time with its case providing 6 full charges to ensure users can enjoy with the smart pop-up pairing function. Ear buds are connected with a single tap on the smartphone. This ensures music daily and erasing worries around running out of power.

Itel wearable device

Smartband IFB-11 is colourful and light. It comes with an HD colour display that keeps track of time without needing to take out the phone. The smartband pairs with the smartphone to give gentle notifications from phone to watch, and upload activity and sleep monitor data from watch to phone.

Stay active and keep fit with the itel smart FitBand keeps you fit and active. It is waterproof, has a 2.8cm HD screen, a super-powerful 20-day standby battery, and a smart pedometer to count your steps.

Availability and prices

The Company announced that the itel S16 and S16 Pro will be rolling out in October throughout the Nigerian market. The price of the S16 in Nigeria is 30,700 naira while the other variants are not yet available for purchase.

The smartphones are available for purchase from 16th of October. The new products are on sale at itel retail/dealer shops and mobile phone stores across Nigeria. Visit @itelMobileNG on Facebook, Twitter and Instagram to enjoy better life with freebies, discounts and giveaways. For more information, please click here 

About itel

itel is an entry level and reliable mobile phone brand for everyone.

Adopting “Join·Enjoy” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectivity to consumers without prior access to it, allowing them to get closer and benefit from their social connections. itel has a product portfolio of smartphones, tablets and feature phones.

After years of development, itel has expanded its presence in around 50 emerging markets globally. African Business, an authoritative business magazine in Britain, has ranked itel 17th in the 2018/2019 TOP 100 MOST-ADMIRED BRANDS IN AFRICA ranking. The company also produced 15,000,000 units per month to attain the worlds largest production team and 1500 service centers.

Related article: Why the itel P36 Series is the Best Smartphone Solution For Power Wahala

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  1. Sigh…..the view I get on looking at this special phone product by Itel! Its an amazing product with great Features.. Talking about the camera, the battery OMG The processor’s and data storage.. In fact the accessories are way more awesome.. Soon I’ll be rocking with my New Itel S16/courtesy By itel. Great brand.. Awesome Phone

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