Search giant, Google announced that it has successfully completed Fitbit acquisition. Google announced late 2019 that it has entered into an agreement to acquire Fitbit for $2 billion and paying $7.35 per share in cash for the company.
Rick Osterloh the senior Vice President, devices and services in a blog post stated that “Today, I’m excited to announce that Google has completed its acquisition of Fitbit and I want to personally welcome this talented team to Google”.
For over 10 years, Fitbit has helped people around the world live healthier, more active lives. The smart wearable company, Fitbit built a vibrant community of more than 29 million active users by creating amazing wearable devices and immersive wellness experiences.
Fitbit’s latest and most advanced health and fitness smartwatch, Fitbit Sense, features stress management tools and new ways to manage your heart health, including an ECG app to assess heart rhythm for signs of atrial fibrillation (AFib). And with its latest tracker, Inspire 2, Fitbit brought an enhanced design and features, including Active Zone Minutes, to its most accessible device.
The company added a new Health Metrics dashboard in the Fitbit app which lets you track and see changes in heart rate variability, breathing rate and oxygen saturation. These newest devices and services help you better manage your health and wellness, and when combined with Fitbit Premium’s personalized insights, content and actionable guidance, you have everything you need to reach your goals.
He further said “Technology can change the way people manage their health and wellness, and that’s especially important these days. We’ll work closely to create new devices and services that help you enhance your knowledge, success, health and happiness. Your privacy and security are paramount to achieving this and we are committed to protecting your health information and putting you in control of your data”.
Fitbit and Google assures users of data privacy
Google senior Vice President for devices and services, Rick Osterloh has this to say
“This deal has always been about devices, not data, and we’ve been clear since the beginning that we will protect Fitbit users’ privacy. We worked with global regulators on an approach which safeguards consumers’ privacy expectations, including a series of binding commitments that confirm Fitbit users’ health and wellness data won’t be used for Google ads and this data will be separated from other Google ads data”. We’ll also continue to work with regulators around the world so that they can be assured that we are living up to these commitments.
Fitbit CEO, President and Co- Founder, James Park shed light on data protection of users after the acquisition by Google,
“The trust of our users will continue to be paramount, and we will maintain strong data privacy and security protections, giving you control of your data and staying transparent about what we collect and why. Google will continue to protect Fitbit users’ privacy and has made a series of binding commitments with global regulators, confirming that Fitbit users’ health and wellness data won’t be used for Google ads and this data will be kept separate from other Google ad data”.
“Google also affirmed it will continue to allow users to choose to connect to third party services. That means you’ll still be able to connect your favorite health and wellness apps to your Fitbit account. These and other commitments by Google reinforce why Google is an ideal partner for Fitbit who will continue to put our users first and help further our mission to make everyone in the world healthier”.
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