Facebook-owned Instagram has officially launched Reels, its short-form video feature. This TikTok look-alike, Instagram Reels allows users edit 15-second multi-clip videos with the addition of music. Reels a TikTok-alike is new way to create and discover short, entertaining videos on Instagram.
The launch of Reels is a perfect time for Facebook as the United state government has made plans to ban TikTok. it is considered a threat to national security in the country. TikTok remains reels largest competitor in the market.
According to Vishal Shah, VP of product at Instagram said “The timing happens to be coincidental in some ways, we had the sense that the product had a lot of potential and we learned really quickly that that was resonating with people,”
Reel users can easily like, comment or share it with friends. reels with a “Featured” label always receive a notification and are selected public reels chosen by Instagram that helps to discover users original content that entertains and inspire. It gives users an opportunity to become a creator using the Instagram app and showcase their contents to a large audience globally.
How to use Reels?
- Reels is located within the Instagram app by selecting “Reels” at the bottom of the Instagram camera and doesn’t need to be separately downloaded.
- Search for a song from the music library on Instagram. Record a reel with your own original audio to use it and other users can create reels with your audio.
- Select effects from effect gallery owned by Instagram and creators globally. You can use different effects to record multiple clips.
- Record any clips hands-free with the set timer.
- Before recording your next clip, always line up objects from previous clip.
- To make slow motion videos or stay on a beat, speed up or slow down part of the video or audio you selected.
- Share reels with your followers or a larger Instagram community in Explore and feed. To share to a wider followers set your account as public and not private and share to explore. Shared reels appear on your profile grid.
- You can save a draft of your reel, change the cover image, add a caption and hashtags, and tag your friends.
Reels was only available for users in Brazil when it was launched last November then Instagram expanded it to Germany and France in June and India in July this year. It is now launching in more than 50 countries, including the US, UK, Japan, and Australia, on both iOS and Android.
Instagram users can access the application by updating the App to the latest version from their respective App Store.
Source : Facebook blog post