Africa’s leading cement producer, Dangote Cement wants to reward its consumers by making 9 millionaires everyday for 16 weeks. The Spell and Win “Bag of Goodies 2” Promo runs from July 15 to November 15, 2020. It will enrich consumers with prizes worth billions of naira, comprising cash, tricycles, motorcycle, TV, refrigerators, food packs, recharge cards & other exciting gifts.
Speaking to the media during the event tagged, “Dangote Cement ‘Bag of Goodies Promo Season 2,” in Lagos, the Group Managing Director, Dangote Cement Plc, Michel Puchercos, said it is part of the company’s strategies to continuously reward consumers who are the backbone in the cement business.
Puchercos stated: “The prizes we are offering in the promo are specifically tailored towards changing the living standards of consumers. These prizes have great economic value as they can be used to kick off small scale businesses especially in the face of the COVID-19 global pandemic with many families losing their source of livelihood.
“Dangote Cement ‘Bag of Goodies Promo Season 2’ is to serve a dual purpose, allow consumers of our products to continue their projects while at the same time stand a chance of becoming a millionaire or proud winner of prizes such as tricycle, motorcycles etc.”
Dangote Cement Marketing Director, Mrs. Funmi Sanni, said: “To grow our business, we must constantly create value in terms of quality, product, service, competitive pricing and depositing in consumer’s emotional bank accounts in order to become their preferred choice of brand at the point of purchase.
You guessed it right! We’re making 1000 people millionaires this season.— DangoteGroup (@DangoteGroup) July 15, 2020
It doesn’t matter how the year started, you can still finish well by becoming one of the #1000Millionaires in the #DangoteBagofGoodies2 promo. pic.twitter.com/qV3lmOPCJR
HOW TO WIN
- Buy any promo bag of Dangote Cement during promo period. Pick out the scratch card inserted in the bag which could contain a letter or a prize.⠀
- Gently scratch it open to see what you have won.⠀
- Go to the nearest redemption center to collect your prize. ⠀
- Keep and collect your cards to spell D-A-N-G-O-T-E and win a star prize of 1 million naira. ⠀
Last year mega billion bag of goodies season 1 promo enriched consumers with prizes worth billions of naira, comprising 40 brand news saloon cars, 24 tricycles, 24 motorcycles, 550 refrigerators, 400 television sets, 300,000 Dangote foods goodies packs, and recharge cards for all networks worth 200 million naira.
Source: Guardian Nigeria