International music streaming and audio distribution platform Audiomack is expanding its operations in Africa with a new office in Lagos, Nigeria. The free music app is already available in all 54 countries on the continent.
Audiomack has hired three staff to oversee operations in Nigeria and also work on projects across the continents. Adeyemi Adetunji will head operations and commercial partnerships; Charlotte Bwana will work on business development and media partnerships; and Olive Uche will manage content strategy.
According to billboard, Audiomack has grown considerably in the past few years, having passed 1 billion monthly plays by January 2019 and instituting both a premium tier at $4.99/month and a monetization platform to help creators on its service get paid. Partnerships with Songtrust, Live Nation Urban and a licensing deal with Warner Music followed. In Africa, the company says its plays have grown more than 1,600% over the past 14 months, while it has been a sponsor for Afrochella and Afronation in the past year.
Nasty C manager and Africa Creative Agency co-founder Colin Gayle said in a statement to Billboard. that “Audiomack from inception has always been a key partner for the African creative,”
“The platform has been key in amplifying our clients…and has a clear understanding of the market and audience. And now with boots on the ground, Audiomack is poised to change the game forever.”
African music continues to gain global attention at an unprecedented rate. Above all, Audiomack presence and new office brings the music industry closer to African creatives.
It was founded in 2012 by friends and co-founders Dave Macli and Dave Ponte,it is a free music streaming platform. The platform allows artists and creators to share unlimited content for free, as well as provides tools to help them expand their audience.